Whether it’s managing brand assets, branding collateral or the countless images and videos your Airline collects for marketing destinations or your facilities and your service, you’ve probably accumulated thousands of files. And they are just the files you know about.
TAKING YOUR NEW AND EXISTING ASSETS FURTHER THAN BEFORE
If it’s not accessible, it’s not an asset
Many UK and European airlines use file management solutions that are not suited to the needs of today’s digital marketers and communicators. It seems counter-intuitive to spend so much on the creation of these assets only to use them once or not at all. In an environment where airlines are desperate for relevant and appropriate content to use through countless digital marketing and social media channels, knowing where to find these assets is paramount.
This problem is further compounded by the increasing demand to provide these assets to other stakeholders, such as social media managers, PR teams, event managers and marketing departments. There’s also a need to provide access to these digital assets to tourism boards, travel agents, and the media in a format that reduces confusion and supports the appropriate use of these assets.
Lookatme™ Digital Asset Management software is a panacea to all of your digital asset management challenges for all stakeholders. As the Dewey Decimal system revolutionised the way libraries organised information, Lookatme™ has revolutionised the way Airlines can optimise the value, use and sharing of brand, photo and video libraries. Lookatme™ provides your organisation with the control, best practice workflows and intelligent file management that will revolutionise how you use and share digital assets.
A ‘Single source of truth’ for Airlines
Lookatme™ can provide you with a Digital Asset Management system that allows you to centralise the hosting and management of all of your Airlines digital assets. This ‘single source of truth’ methodology for the management of digital assets helps centralise administration and management of your brand, photo and video libraries. Just as important, Lookatme™ ‘single source of truth’ approach to digital asset management allows you to improve security and manage rights usage. A centralised solution also ensures that your digital assets are always right at the fingertips of any authorised user.
Always remain current
How many times have you seen an old image used when there is a newer and better image available? Lookatme™allows you to build metadata profiles around digital assets, which allow users to search on a wide range of criteria. This metadata can include creation date, geospatial data, image descriptions, rights usage limitation and countless other criteria.
This data can also be used to update the images that are already in circulation or even send automated email alerts for images that have been updated or where rights usage are about to expire. With Lookatme™ there is no excuse to use dated branding material, photos or videos.
Easy to learn and manage
THE SIMPLE AND INTUITIVE INTERFACE ENSURES THERE IS LITTLE OR NO TRAINING REQUIRED
The greatest barrier to uptake for software acceptance is training. Software training is difficult, time-consuming and relentless. If you can provide a software solution that is intuitive and encourages self-learning and where administrator controlled access ensures there is less chance for mistakes to occur, you are more likely to have greater user acceptance. These are the guiding principles behind the Lookatme™ workflows and user interface. For the first time Lookatme™ has provided a Digital Asset Management solution that requires virtually no training, a fact that is loved by all users.
NO MATTER WHERE YOU LIVE WE SPEAK YOUR LANGUAGE
You’re the brand manager for a global Airline brand. You have the responsibility of protecting your brand and brand assets, no matter where they appear in the world. Lookatme™ is purpose built for such a challenge. Lookatme™ is a Digital Asset Management solution that loves cultural diversity. Chinese and Japanese interfaces are available out-of-box, and all languages with UTF8 character sets (including Korean and Arabic) are supported. Lookatme™ allows end-users to select language, provides localised notifications and supports multilingual Metadata. Lookatme™ also allows Metadata (multilingual or English) to be bulk edited online or downloaded and edited offline.
Search the way you want
Search using familiar text-based methods. Lookatme™ advanced text based search includes ‘within results’ and advanced faceted drill down. Predictive text based search can also be incorporated, using controlled vocabularies.
IMAGE AND VIDEO THUMBNAILS
Once you have uploaded a video (in just about any format including Apple ProRes) Lookatme™ will automatically generate still and video thumbnails, making it easier to search and preview video content. This makes it practical for Airlines to amplify video content easily through multiple channels including social media.
GEOGRAPHICALLY BY MAPS
With Google maps integration, image geospatial data is automatically extracted and interpreted. This functionality makes it simple and practical to search by geography, which make it practical for Airlines to catalogue brand assets, images and videos and disseminate them to stakeholders around the globe.
Speed up approval and review
FASTER THAN REAL TIME VIDEO PROCESSING
Automatically process all new or edited high-definition video into multiple file ‘derivatives’, faster than real time. In the approval and review cycle, busy managers can quickly preview files without having to stream a high-definition movie files. This process dramatically reduces the time it takes to produce video and provides the appropriate assets for hi-definition broadcasting, as well as online and social media. By generating multiple video formats in real time, you can enhance opportunities for stakeholders such as review sites, tourism bodies, media and travel agents to amplify your content and brand.
STREAMLINED WORKFLOWS FOR THE AIRLINE SECTOR
For the Airline sector, timing is everything, and resources are limited. Lookatme™ Smoother workflows help reduces production times. Smoother, more intuitive workflows also reduce the roadblocks that cause delay in approvals and can result in missed deadlines. Lookatme™ has also been designed to allow marketing departments and project managers to manage projects on the move.
Just the beginning
These are just a few of the brand and digital asset management benefits of Lookatme™ to the Airline sector. If you would like to know more, click the link below to arrange and demonstration.